Start a build →
JobsResourcesNetworksEfficiencyEngines

Websites and AI automation that take the manual work out of how your business runs.

We build websites that bring the work in, and AI-powered software that handles it once it arrives. Custom built around how your business already runs.

See what we build → Tell us what's slow
SEO websites AI assistants Custom internal systems
JRNEE Live
Northline MechanicalLast 28 days
Leads128▲ 12%
Visitors4,210▲ 28%
Avg. position6.4▲ 3.1
“hvac repair near me”Page one41 clicks
“emergency ac repair”Climbing18 clicks
JRNEE
Leads · 28 days128▲ 12% on last month
Cedar Park2h ago
Riverside5h ago
Lakeway1d ago
Illustrative dashboard — Northline Mechanical is a fictional company
atlas.northlinemech.com/pipeline
Operations / Commission pipeline Ask NOVA 3 DK

Commission pipeline

74 submissions · Aug 16–31

Filter Export payroll
In review
14+3
Approved
38+12%
Payroll ready
22+6
Commission
$41.3k+9%
Submission #4192 · R. Alvarez Live
Sold
Submitted
In review
Approved
Payroll
Paid
Technician / jobSaleStatus
RARafael Alvarez#4192 · Rooftop RTU replacement $12,480 In review
MTMia Tran#4188 · Furnace + evaporator coil $8,920 Approved
JCJulian Castillo#4181 · Mini-split, 3 head $15,240 Payroll ready
DPDevon Pierce#4175 · Condenser changeout $6,310 Paid
Approved commissionLast 6 periods
MARAPRMAYJUNJULAUG
Approved Prior period
N NOVAReviewer view

Approvals are tracking 12% ahead of last period. Three submissions have sat in review longer than two days — all from the north crew.

Show the three Why the jump?
NOVA explains. It never approves.
This period
Rafael · Technician
Pending$3,480
Approved$1,905
Submit a sale
Illustrative system — Northline Mechanical is a fictional company
What JRNEE does

We don’t sell software. We sell the hours you get back.

Sometimes the fix is a website that answers customers so you don’t have to. Sometimes it’s a system that ends the paper chase. Usually it starts as one and turns into both.

Two ways in

Where the hours usually go.

In most businesses the waste sits in two places: getting found and answering people, and everything that happens after they say yes. We build for both, the same way.

Before the job

Websites

Getting found, and answering the same questions over and over. A site built to rank, with an AI assistant that handles the asking while you’re on a job.

  • SEO built in from the start
  • AI chatbot trained on your business
  • Fast on a phone, built for local search
  • Tracked so you know what produces calls
What’s included →
After the job starts

Internal software

Paper tickets, re-typed numbers, approvals in a group text. A system that runs the work instead of your people running it by hand.

  • Custom CRM and operating platforms
  • Approvals, commissions and workflows
  • Field apps for crews on a phone
  • Reporting and an assistant over your own data
What’s included →

Most people start with whichever one is bleeding the most hours. A fair number end up with both, because once the phone rings more, what happens after the call becomes the next bottleneck.

Websites

Gets found. Answers. Without you.

A good-looking site nobody finds is a brochure, and a site that can’t answer anyone is a voicemail. We build sites that rank for what you actually do and have an assistant on them that handles the questions you’re tired of answering at nine at night.

Tap any one to see what it means
What it is

Most sites get built first and “SEO’d” later, which means retrofitting structure onto a page that was never designed to rank. We set the page structure, headings, schema markup, internal links and metadata correctly from the start. It costs less that way and it works better.

What you’d get
  • Clean heading structure Google can read
  • Schema markup so search engines understand your business
  • Fast, crawlable pages with no dead weight
  • A real title and description written for every page
Sounds like you ifYou’re on page three of Google for the thing you actually do for a living.
What it is

Not a generic bubble that says “how can I help?” and then can’t. Yours knows your services, your service area, your hours, your pricing rules and the questions you get asked every week. When it can’t answer something, it takes the lead and hands it to you with the whole conversation attached.

What you’d get
  • Trained on your services, hours and service area
  • Answers in your voice, and stays on topic
  • Captures the lead when it hits its limit
  • You see what people actually ask about
Sounds like you ifYou lose calls because nobody answers the phone after five.
What it is

Google ranks on page speed, and customers leave before a slow page finishes loading. We build light pages, compress the images properly, and keep the scripts off the page unless they earn their place.

What you’d get
  • Built light, with no bloated page builder underneath
  • Images sized and compressed properly
  • Passes Google’s Core Web Vitals
  • Stays fast as you add pages
Sounds like you ifYour current site takes five seconds to show anything on a phone.
What it is

A site designed on a big monitor and then squeezed down always feels squeezed down. We design the phone version first, because that’s the one most of your customers will ever see, and then let it open up on a desktop.

What you’d get
  • Designed at phone width first
  • Tap targets you can hit with a thumb
  • Click-to-call and directions one tap away
  • Looks right on every screen size
Sounds like you ifYour site looks fine on your laptop and cramped on your phone.
What it is

For most local businesses the map results matter more than the blue links. That means a properly set up Google Business Profile, service area pages that actually say something, consistent business details everywhere, and reviews pointed in the right direction.

What you’d get
  • Google Business Profile set up and optimized
  • Service and location pages that earn their rank
  • Business details consistent across the web
  • A review flow that doesn’t annoy customers
Sounds like you ifCompetitors with worse work outrank you because they show up on the map.
What it is

Traffic numbers on their own tell you nothing useful. We track the things that turn into money — calls, form fills, chat conversations — and tie them back to how the person found you.

What you’d get
  • Calls, forms and chats tracked as conversions
  • See which pages and searches bring them in
  • A simple monthly view, not a wall of charts
  • Set up so you own the data
Sounds like you ifYou have Google Analytics and have never once opened it.
What it is

Search engines can’t rank a page that says nothing. Each service and each area you serve needs a page that genuinely answers what someone is asking — written for people first, structured for Google second.

What you’d get
  • A page per service, not one long list
  • Location pages for the areas you cover
  • Questions answered the way customers ask them
  • Written to read like a person, not a keyword
Sounds like you ifYour whole site is a homepage and a contact form.
What it is

A website isn’t finished at launch. Prices change, services get added, a new location opens. We keep it hosted, secured, backed up and current, and make changes when you need them instead of leaving you to fight a page builder.

What you’d get
  • Hosting, SSL and backups handled
  • Updates made when you ask
  • Uptime and speed monitored
  • No page builder for you to wrestle with
Sounds like you ifYour last site went stale because updating it was somebody else’s job.
Proof, not a promise

The assistant in the corner of this page is one of ours.

Ask it something. It knows what we build, what we don’t, and when to stop guessing and hand you to a person. Yours would know your services, your service area and your prices instead.

Internal software

The work your team stops doing by hand.

Off-the-shelf software makes you change how you work to fit it. We go the other way: learn what your people already do every day, then automate the parts that shouldn’t need a person. This is the half your customers never see and your team lives in.

Tap any one to see what it means
What it is

Most CRMs are built for a software sales team — leads, deals, close dates. If you run service calls, maintenance agreements, advertisers or recurring accounts, none of those fields fit, so the real version ends up in a spreadsheet on the side. We build the record around what you actually track: equipment installed, agreement dates, job history, who touched it last.

What you'd get
  • Your fields, named what your team calls them
  • Contacts, job history, equipment and invoices on one record
  • Search that finds what your team is looking for
  • You decide who can see and change what
Sounds like you ifYou pay for a CRM nobody fully uses, and the version people trust is a spreadsheet.
What it is

One system where the day's work, the money and the records live together. We don't build it all at once — we start with the piece costing you the most time, get it live, then add the next one. That keeps the bill and the disruption spread out.

What you'd get
  • Every part runs off the same records
  • One login for your whole team
  • New pieces added later without a rebuild
  • One place to search for anything
Sounds like you ifA simple question about a customer or a job means opening four apps and asking two people.
What it is

Anything that gets requested, checked, approved and closed out is a workflow — even if nobody calls it that. Right now it lives in email, a group text and somebody's head. We turn it into stages with real rules: who can approve at what dollar amount, what has to be attached before it moves, and what happens when it gets sent back for a correction.

What you'd get
  • Stages you define, not a vendor’s
  • Approval limits by dollar amount and by role
  • Nothing gets deleted, so the history stays
  • A live queue, not a reminder in someone’s head
Sounds like you ifApprovals happen in a group text, and a month later nobody can say who signed off on what.
What it is

Hand a tech office software and it's abandoned by week two. Field apps need big targets, the fewest fields that still capture the job, and they have to keep working when the signal drops and sync when it comes back. What the crew submits should land in the office queue without anyone re-keying it.

What you'd get
  • Built for a phone, not a shrunk-down website
  • The fewest fields that still capture the job
  • Photos, serial numbers and paperwork attached on site
  • Lands in the office queue, no re-keying
Sounds like you ifYour crew writes it on a paper ticket and someone in the office keys the same numbers in again.
What it is

Reporting stops being a two-day job when it comes straight from the records the work already happens in. No exports, no stitching four spreadsheets together, no waiting on the one person who knows how the file works. Revenue by tech, AR aging, close rate, margin by job type — whichever ones you actually run the business on.

What you'd get
  • Pulled live from your own records
  • Cut the way you actually think about the business
  • Emailed to you or exported, however you want
  • Click any total and see the jobs behind it
Sounds like you ifEvery month-end, someone loses two days assembling the numbers by hand.
What it is

A real share of your office manager’s day goes to the same handful of questions — where’s my check stub, how much PTO do I have, where’s the W-9. One place to answer those, plus a record that it was asked and answered.

What you'd get
  • Schedules, documents and policies, self-serve
  • Onboarding that runs the same way every hire
  • Time off and requests in one list
  • Announcements that reach everyone at once
Sounds like you ifThe same five questions take an hour out of your office manager's day, every day.
What it is

The useful kind of AI here isn’t a chatbot bolted onto your website. It reads your own records, sees only what that person is cleared to see, and answers in plain language. The system still calculates every number — the assistant only explains it. That distinction matters when the number is somebody’s paycheck.

What you'd get
  • Reads your data only, and only what that role can see
  • Explains the numbers — the system calculates them
  • Never approves or changes anything on its own
  • Says it doesn’t know rather than inventing a reason
Sounds like you ifYou have the numbers. Nobody has time to go digging for what they’re telling you.
What it is

You don’t need to rip out QuickBooks or the dispatch tool your team already knows. The new system sits alongside them and moves data both ways on a schedule, so nobody is the integration — copying numbers from one screen into another.

What you'd get
  • Accounting, payroll, email and calendars
  • Data moves once, automatically, both directions
  • Keeps whatever already works
  • Built so you can add another tool later
Sounds like you ifThe same number gets keyed into three systems, and one of them is always wrong.
Where we usually start

Which one of these eats your week?

Most builds start with one process that quietly costs somebody a day a week. Tap any of these to see what we’d build for it.

Techs submit a sale from the phone. The office verifies it once, it gets approved, and it exports to payroll as a clean batch — with splits, spiffs and chargebacks already handled instead of argued about on payday.

Talk about this build →

Invoices come in, get matched to the right client and job automatically, route to whoever approves at that dollar amount, and post to your books with the backup attached.

Talk about this build →

Labor, materials and truck time roll up against the job number while it’s still open, so you catch a job going underwater before it closes — not at month-end.

Talk about this build →

One board showing who’s where, what’s next and what slipped, with drive time accounted for — and the crew seeing their own day on a phone instead of calling the office.

Talk about this build →

Every new client runs the same path: documents collected, accounts created, owner assigned, kickoff scheduled. Nothing gets missed because the person who normally remembers is out that week.

Talk about this build →

Quotes stop dying in someone’s sent folder. You see what’s outstanding, what’s aging past your follow-up window, your close rate by tech, and who needs a call today.

Talk about this build →

Callbacks get logged against the original job and the original tech, split between warranty and goodwill, so you can finally see what rework is costing you and where it’s coming from.

Talk about this build →

Checklists completed on site with photos and serial numbers attached, timestamped and stored — so the record exists when a claim or a dispute lands a year later.

Talk about this build →

Hours in from the phone, overtime rules applied automatically, approvals in one queue, and PTO requested and answered in the same place payroll pulls from.

Talk about this build →

Warehouse stock, truck stock and what’s on order — updated as jobs consume it instead of counted once a quarter and wrong by Friday.

Talk about this build →

Vendors, contracts, negotiated rates, insurance certs and contacts on one record, with expiry dates that warn you before something lapses.

Talk about this build →

A PO goes up, approves at the right threshold for that amount, and the receipt attaches itself to the record when it arrives. No group text.

Talk about this build →

Every agreement runs on its own clock, with scheduled visits tracked against it. You hear about renewals while there’s still time to do something about them.

Talk about this build →

IT, HR, building stuff — one place to ask, clear steps, and an answer to “who has this?” without asking around.

Talk about this build →

The reports you ask for every month are already built when you ask — revenue by tech, AR aging, margin by job type — pulled from the same records the work happens in.

Talk about this build →

Contracts, permits, photos, logos, insurance certs — attached to the client or job they belong to instead of buried in a shared drive nobody trusts.

Talk about this build →

Don't see yours? That's normal. Most of what we build didn't have a name until we built it.

One record per itemStages you defineAccess by roleA full audit trail
Selected work

Two we can show you.

Almost everything we build sits behind a company login, so it isn't ours to put on a website. These two we can walk you through — and show you live on a call.

TIDE

Field service · HVAC

The commission workflow for thirty technicians, moved off paper into one auditable system.

The problem
Techs wrote sales on paper slips. The office chased them down, re-keyed the numbers and reconciled by hand every pay period. Errors surfaced late, and no tech could answer “what am I owed right now?” without asking someone.
What we built
Submitted from the phone in the field, verified once in the office, approved, then exported for payroll. Every status change records who did it and when. Records are archived, never deleted, so the financial trail holds up.
The intelligence
A role-aware assistant: a tech sees what’s driving their earnings this period, the office sees what needs attention and what looks like a duplicate. It approves nothing itself.
Four rolesMobile-first field useRow-level securityA full audit trail

RunMyAgency.ai

Agency operations · our own

The software we run our own agency on — clients, money, work and reports behind one login instead of a dozen subscriptions.

The problem
We had the problem first. Client work was scattered. Invoices in one app, reports in another, tasks and calendars somewhere else. A simple question meant pulling the answer together by hand from four places.
What we built
One platform covering clients, invoicing and financial workflow, reporting, social operations, marketing assets, agendas, company calendar, bulletin board and internal comms.
The intelligence
An assistant that answers questions about the agency’s own numbers directly, instead of leaving them three dashboards deep.
Twelve modulesInvoice workflowClient reportingTeam comms
How we build, every time

However we build it, three rules hold.

01

Everyone sees their own job

What someone sees is decided by their job. A tech’s screen and an owner’s screen aren’t the same screen with things hidden — they’re built separately, for what each person actually does.

02

Every change is recorded

Anything touching money is recorded and archived rather than deleted, so the history is still there when someone disputes what happened six months later.

03

AI explains, people decide

The system does the math. The assistant helps you understand it. It never approves, changes or finalizes anything on its own.

How a build goes

We learn how you work before we build anything.

The hard part of custom software isn't the code. It's understanding how you work well enough that your people open it and recognize their own job.

01

Sit with the work

We go through it with the people who actually do it — the tech in the truck, the person adding up the numbers — and write down how it really works, not how it is supposed to work.

02

Agree on the stages

Every process has stages, rules, and someone allowed to move it forward. We document those and get them signed off before anything is built — that document is what keeps a build from drifting.

03

Something real, early

You see a working version early — real screens, your words, your people — while it's still cheap to change your mind.

04

Launch it, then keep going

Deployed, secured and handed over with the history intact. Businesses change, so it’s built so the next module doesn’t mean starting over.

Start a build

What takes your team the longest every week?

You don’t need a spec, a budget, or the right words for it. Tell us where the hours go and we’ll tell you honestly whether it’s worth automating — including when it isn’t.

Start the conversation → See the work first